Contentships: Transactional Friendships in the Age of Instagram
when friends are brand alignments
Nope, not a gift guide. By this time of the year, I think we’re all a little tired of being sold to. Instead, an observation. Maybe it’s something you’ve noticed, too? I’ve been fascinated lately by an increase of what I call “contentships” — friendships optimized for social media upside.
I’m all for friends celebrating and supporting friends. Personall…
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